UPDATE: WARHAMMER HAS JUST PASSED THE 750,000 PLAYER MARK. Still growing...
500,000 people have signed up for Warhammer Online in its first week. This beats out Age of Conan's 400k, setting a new standard for the efficient distribution of spiritual opium(?).
This means that there are 500,000 people 1) equipped to run the game 2) willing to pay 50 bucks + the monthly fee 3) excited / enticed by either warhammer's ad campaign or someone playing the game. Well done Paul! (skip ahead to 5:00 if short on time)
It was the trailers that sold me:
Trailer 1 Trailer 2
I ordered my version from IGN's Direct2Drive, but i think they sent it to the wrong email address. Thing is, I'm better off without the game.
More interestingly, check out how they describe the war they have created. Dubbed the "Realm War," Warhammer online appears to value all in-game events as one large, historically valuable event/object. It's pretty impressive how hype for this virtual war has been cultivated. The game creators add value to in-game actions through the use of leaderboards, in-game chroniclers... Just click the box:
Anyway, I'd love to become a "watchful chronicler" for them. Sounds like the best job in the world.
Here's the main site if you're interested. These (This / this) are terribly shot in-game propaganda videos... I have to believe something cooler could be done with the Order vs. Chaos theme.